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Rice peptides help to create instant volume, thickness and improved density.
February 10, 2026
By: Christine Esposito
Bumble and bumble’s Bb Thickening line now includes High Drama Styling Foam. The lightweight, heat-protective blowout foam is said to bring instant lift, immediate visible density and an energizing scalp boost, according to the brand.
Bumble and bumble, part of The Estée Lauder Companies, says it is designed for all hair textures, especially fine hair.
Key components include “Strand Plumping” technology; rice peptides that help to create instant volume, thickness and improved density; and Antioxidant + Energy Complex, which is said to help boost energy and protect against external aggressors, creating a healthy follicle environment.
The formulation can be also be used as scalp treatment. The olfactive experience comes from top notes of lemon and bergamot; a middle of crisp apple and water lily; and a base of cedar wood and white musk.
Bb.Thickening High Drama Styling Foam is available at Ulta and online at Ulta.com.
Related: See what products professional hair stylists love and long for, in this Happi story from February 2026.
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